Live Quinoa demonstration to debut Whole Foods Peruvian section

Peruvian chef and cookbook author Morena Cuadra, gave a live quinoa demonstration via satellite at Whole Foods to debut their newest Peruvian food section. This space in their 57 St. store in Midtown East features amazing Peruvian ingredients like avocados, asparagus, quinoa and chocolate giving you a full Peruvian experience. Around 30 people turned up to support Kitchen Connection who with the help of the Whole Foods staff hosted the cooking demonstration. Amongst the speakers, Conrado Falco, Director of the Trade Commission of Peru was present to talk about Peruvian exports and their popularity within super markets.

Also present, staff from Pro Mujer, a non-profit organization committed to positively impacting the lives of women and their families in Latin America. They provide women with low-interest loans that allow them to start their own businesses, as such empowering themselves. Kitchen Connection will have Peruvian-focused online cooking classes hosted by beneficiaries of Pro Mujer.

Peru increased non-traditional food exports around $175 million in 2016, making it the most successful year to date. With exports worth over $8 billion in food related products a year, Peru is no stranger to the game. In the lead, table grapes shine for the fifth consecutive year in a row with over $700 million, however, blueberries, avocados and clementine are slowly making their way up in the rankings showing a strong increase over the past couple of years.

These foods are now very common at supermarkets. For example, next time you buy asaparagus, quinoa or grapes at your local Whole Foods, they are probably from Peru. At first glance one might only see around 10- 20 Peruvian products immediately visible to the eye at any given supermarket. Upon further investigation and taking a closer look, you might realize there are actually 30-40. If you start looking at products with several ingredients, even products that aren’t Peruvian but might include some Peruvian ingredients, you realize that the number is actually a lot higher and can reach up to 65-75 products in a single store that use some form of Peruvian ingredients in their formula.

More About Kitchen Connection:

Kitchen Connection is an online foodie social network where chefs and food lovers can teach online and interactive cooking classes. The hosts of the classes (connections) can be paid, or choose to donate some or all funds from the class to our partner charity, Action Against Hunger and most recently, Whole Food's Whole Planet Foundation. 

More About the Peruvian Trade Commission in New York:

The Trade Commission of Peru in New York is the commercial office of the Peruvian government in the USA. The primary role is to facilitate introductions and initiatives between Peruvian exporters and American companies in various segments of the market including manufacturing, fashion, food as well as tourism and investments.

The Trade Commission of Peru in New York Partners with Council of Fashion Designers of America (CFDA) for a scheduled Conversations Event

NEW YORK, NY- The CFDA has invited members, including John Patrick of Organic by John Patrick, Ryan Lobo and Ramon Martin, the CFDA/Vogue Fashion Fund finalists of Tome, Proenza Schouler and others, to explore manufacturing in Peru. Four premier Peruvian factories will present their varying textile and production capabilities with knits, woven fabric and share the benefits of manufacturing in Peru. The featured factories are Art Atlas (specializing in Alpaca knitwear and more), Creditex (Pima cotton woven fabrics and garments), Rhin Textil (performance capabilities and others) and Texpima (knits for loungewear/soft dressing) for this fashionable summit.

All participating factories have fifteen years of established and successful working relationships with companies based in the United States and globally, such as Ralph Lauren, Vineyard Vines and Rag & Bone.

The CFDA Conversations will be moderated by Amy Rauen, Director of Fabric Research & Development of Lord & Taylor Women's Owned Brands.

Members will enjoy a breakfast of specialty dishes made with quinoa, artichoke, asparagus, black olives and avocado, all of which are staple Peruvian ingredients exported to the USA.

About the four Peruvian Factories:

Art Atlas, specializing in manufacturing knitwear for sweaters, soft outerwear, accessories and home, places an emphasis on environmental sustainability, social responsibility and philanthropy. They work in Alpaca, baby Alpaca, Pima cotton, linen, bamboo, wool and other noble fibers. Current USA clients include: Ulla Johnson, Victorinox, Tibi, Eileen Fisher and others.

Creditex is one of the largest factories in Peru.  Vertically integrated, they manufacture both knit and woven textiles for tops, bottoms and home decor in Pima cotton and blends.  Current USA clients include: LL Bean, Robert Graham, Psycho Bunny and Garnet Hill.   

Rhin Textil is a high-quality factory in Lima, working in Pima, Tanguis and many blends.  Their exceptional capabilities include: printing techniques, added-value laundry processes and performance garments, including rapid dry, moisture management, UV and mosquito protection, water repellence. Current USA clients include:  Elie Tahari, Organic by John Patrick, Free People and The Kooples.

Texpima has unique private label development capabilities with a team of sixteen in-house designers.  They are well known for producing fine cotton jerseys, interlocks and novelties. Current USA clients include: Peruvian Connection, Soft Surroundings and Saks Fifth Avenue.

For pictures or more Information about the CFDA Conversation Event or the Trade Commission of Peru in New York, contact Marni Leopold at 646-455-0676 x 704 or e-mail her at mleopold@iPeru.nyc

 

About the Trade Commission of Peru in New York:

The Trade Commission of Peru in New York is the commercial office of the Peruvian government in the USA. The primary role is to facilitate introductions and initiatives between Peruvian exporters and American companies in various segments of the market including manufacturing, fashion, food as well as tourism and investments.

 

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